14 Essential Steps For Effective And Efficient Onboarding

It also helps that despite having offices across the world, all new hires at Pinterest begin their onboarding experience at the San Francisco headquarters. According to research by Careerbuilder, 92 percent of employees are more loyal to employers who have invested in their skills by training them. Training of your new hire should commence immediately and should be an ongoing structured process. Talent StackThrive TRM ®Manage talent networks and collaborate with hiring teams in real-time with intuitively designed, cloud-based software. If your program is run on an affiliate network, look into the affiliate recruitment opportunities that may be available to you there. Some of these will be free ways to recruit affiliates, while others will come at a cost.

  • Do not limit yourself to pay-per-click platforms only, but look also into paid visibility opportunities on social media .
  • Remembering that onboarding is the process of integrating a new hire into your company culture, it is easy to see that exposure to your company culture begins in the recruitment process.
  • With affiliate marketing, your business can gain a lot of traction for less cost and risk.
  • It’s an opportunity to educate affiliates about the goals set for their participation in the program and the expectations for promotional efforts.
  • If the campaign has performed consistently well within a set timeline, consider expanding your budget for a more elaborate advertising initiative.
  • You can also send activity reports that summarize the affiliate’s efforts during a specific period.

Each new affiliate you bring into your program will have unique skills and strengths. Some might have a lot of experience being part of an affiliate program, and it might be the first time for others. Think about where they’re coming from, the affiliate’s normal work pace, and ways you can get them comfortable with various aspects of the program. Provide them with constructive feedback about their performance and encourage them to do the same about the setup of your program.

Partner with affiliate managers who steer affiliate programs for brands that sell products and/or services related to yours, and cross-promote your programs to each other’s affiliate bases. If, however, your programs sit on different affiliate networks, take the steps necessary to prevent any potential conflicts that this technique may bring about. One of the fundamental components of success in affiliate marketing is onboarding. You can establish a long and happy relationship if partners feel that their work is appreciated and encouraged in every possible way. It is also essential to provide brands with all the necessary resources. Upon completing the integration, achieving affiliate marketing goals play a significant role.

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This step involves several important details that are important to affiliate onboarding. When a new hire feels they are valued as an individual, and the program is personally tailored to their needs by giving them all the information and tools they need straight away, it helps them become productive faster. Plus, their trust in the company and their confidence in the job will grow, which can boost their job satisfaction as well. Going through the same scripted onboarding process with them both might not produce the best results. Be careful not to overwhelm your new affiliates with too much information and technical jargon when preparing a guide, as your new affiliates might not be able to understand industry-specific terms. Sticking to the simple language will ensure that all your new hires understand the instructions and know what is expected from them.

Five proven strategies for affiliate onboarding

Make sure every new affiliate receives a welcome package that includes a written guide outlining your program. The material should cover everything you go over in any webinars or in-person sessions. Having this in writing gives participants something to reference if they have specific questions.


Provide affiliates with updated content for product photographs, banners, and brand materials. Send the promotions out on a scheduled basis with information about upcoming sales or bonus offers. Make sure your email promotions include offers for one-on-one conversations between affiliates and program managers. Having a welcome package makes it easier for affiliates to follow educational sessions about the program. You want to avoid overwhelming new participants with confusing jargon or overly technical explanations. New participants should understand the instructions and what’s expected of them during their time as one of your brand affiliates.

Five proven strategies for affiliate onboarding

This eGuide discusses five creative approaches to commissioning you can utilize to accelerate the growth of your affiliate program. We’ll review why each concept can be beneficial, explain how to implement, and discuss what data will be necessary to achieving success. Launch your affiliate program today and unlock a new revenue channel to grow your business faster. Use the affiliate onboarding to find out about your affiliates’ business and work together with them to build the perfect landing page that’s going to earn sales for both of you. Here’s everything you need to know about creating a successful onboarding process.

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When affiliates know they’re going to get paid regularly and without hassle, it just offers that extra piece of motivation to go out and make sales. In order to get to know your affiliates and build meaningful relationships with them, it’s important to foster a sense of trust and transparency. Again, you know your business best, so use this knowledge to offer your affiliates a personalized experience. Recognize that not every would-be affiliate is the right fit for your business, and make sure you’re only accepting people who are a good match. Too much technical jargon and excessive information can intimidate your affiliates and maybe even turn them off from your program entirely.

Build up communication channels so affiliates understand whom to reach and where to notify your company for any affiliate-related issues. The way you onboard affiliates will impact their capacity to greatest push your business and recommend commercial clients. The main goal of affiliate onboarding is to set up affiliates for success. This involves regularly checking in to make sure they have all they require.

Do your research on potential affiliates and establish a relationship with them on their own platforms. While your arm of affiliates can direct traffic to your site, your main goal should be conversion. That is, when visitors land on your page, they should be engaged enough to take action, whether that’s to purchase a product or sign up to your newsletter.

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Such support is vital for new projects that are in the process of adding affiliates. It may take several months before the partners fully understand how to sell services and products properly. First of all, provide affiliates with marketing materials so they may start advertising right away. This might be a dedicated email account for your affiliate program, or it could be the email address of your affiliate supervisor or other team members in charge of your program. In either case, have a single email address that affiliates may use to reach you when necessary.

Five proven strategies for affiliate onboarding

Between identification of the right prospects, outreach to them, and follow-ups, it isn’t unusual for an affiliate manager to spend as much as 80% of their time on recruitment-related activities. However, the result often turns out to be worse than planned without proper presentation and integration since new employees take a long time to achieve optimal productivity. https://xcritical.com/ Consider reaching out to an affiliate who has a YouTube channel to set up a strategy meeting to assist them in developing distinctive video material. An excellent approach would be to produce a handbook for affiliates with all the details they could require at onboarding to assist them in getting launched and prevent trying to justify the same things repeatedly.

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An onboarding process can last from a few weeks to over a year, depending on the complexity of the role and the availability of resources. At O’Shea, each role has a standardized template that is designed to structure the learning process. Each new hire receives a schedule with discrete learning modules that are completed according to predetermined timetables. They also meet regularly with subject matter experts in each learning module. O’Shea starts pre-onboarding new hires two weeks prior to their start date. Once they are set up on the O’Shea online employee portal, new employees can complete paperwork and read through the employee handbook on their own time.

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It included a company video, testimonials by future colleagues, and detailed descriptions of the benefits they could expect at the company. Onboarding is all about equipping a recruit to bring their very best to a workplace from day one. If they spend weeks or even months familiarizing themselves with your company, exploring self-service capabilities, and figuring out how to complete routine tasks, they are being far less productive than they can be. Coaching should also include regular check-ins during the first few months of employment, as some issues a new hire may face do not manifest themselves on day one. This nurturing environment takes some of the stress of transition out of the equation and ultimately leads to better employee outcomes.

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To create a positive onboarding experience, take time to prepare affiliate communications and resources which will ultimately help in the long run. A guide is also a great place to provide a short tutorial on how to use their affiliate tools and who to contact if they have a problem. Having a guide makes your new hires more confident and makes the affiliate onboarding process smoother, but it also means they don’t have to contact you with every question or problem they might have. You’ve started your affiliate program and gathered people who will work as your new affiliates. Affiliate marketing is the process of hiring affiliates to promote your business and give them commission on their sales.

The onboarding process will vary affiliate to affiliate, depending on their individual needs. For example, if an affiliate has a YouTube channel, consider reaching out to them to set up a brainstorming session to help them develop unique video content. Or if your affiliate is new to the industry, provide them with more hand-holding support, such as explaining your affiliate program in detail or giving examples of other affiliate promotions for guidance. On the other hand, employees who experienced poor onboarding or had none at all are often disengaged and twice as likely to leave the company. Here are five strategies for successfully onboarding your new affiliates. But if you’re ready to expand your business to another level, you might want to consider building your own affiliate program.

With Affiliate Area Tabs, you can create custom tabs where you can add all the important information your affiliates need. You can’t expect people to understand what you want from them if you make your terms and conditions incredibly complicated though. Affiliate onboarding is important because the early days of any relationship affiliate onboarding are crucial. You’re sizing each other up, wondering if the relationship is going to be of value, and deciding how far you want to take things. With an affiliate user feedback survey, you get granular, qualitative, data points that will help steer any changes you want to make in your program now or in the future.

He has over 11 years of experience in mainline advertising, marketing communications, corporate communications, and content marketing. He has worked with a number of global majors and Indian MNCs, and currently manages his content marketing startup based out of Kolkata, India. He writes extensively on areas such as IT, BFSI, healthcare, manufacturing, hospitality, and financial analysis & stock markets. He studied literature, has a degree in public relations and is an independent contributor for several leading publications. This is in addition to following the other onboarding experience strategies listed above, including integration, collaboration, and an unwavering eye on engagement. With the average employment tenure gradually shrinking, your off-boarding numbers are likely to go up over the years.

So, if sales and trends are so strong, why focus additional attention on partnership? After all, many marketers have traditionally viewed affiliate as a set-and-forget channel. Research shows that one in four brands are driving 30+% of their TOTAL revenue through partnerships. Commissions are a huge point of leverage for aligning partner interests to your own. If you want to achieve greater growth, it pays to work directly with your partners to setup diverse commission strategies that align to your specific goals. Make sure you are doing regular due diligence checks on partners signing up with your affiliate program.